Gold weighed on a scale next to stock market charts

Bob Coleman on Fiduciary Metals Advice, IRA Risks, and Gold Strategy

On the Summit Metals Exchange, I broke down the conflict of interest inside the precious metals business, the danger of overpriced IRA products, and why physical metals still belong in a long-term strategy.

I joined the Summit Metals Exchange to talk about a problem I believe far too many investors still do not understand. A lot of people in this business sell gold and silver like a product push, not like a fiduciary responsibility. That distinction matters, especially when clients are being steered into overpriced IRA metals, misleading narratives, and short-term fear while the real reason to own physical metals remains long term and unchanged.

Gold and silver dealers get paid when they move product. That creates a built-in conflict right out of the gate, because the incentive is to sell inventory, not necessarily to do what is right for the client. I came into this market from the advisory side, and that changes the lens completely. When I look at a client, I am thinking about risk profile, time horizon, capital preservation, liquidity, and whether metals actually fit the broader strategy. That is very different from someone pushing slabbed coins, limited-edition bullion, or high-markup IRA placements because the spread is rich and the client may not realize how badly they were overcharged until years later.

That same disconnect shows up in how people react to market volatility. When gold and silver move hard, a lot of retail buyers panic because they are watching price instead of understanding purpose. I do not buy the idea that physical metals are supposed to make you rich overnight. I look at them as a long-term store of purchasing power with no counterparty risk. Price can get pushed around by options activity, forced liquidation, or broader liquidity events, but the larger backdrop has not changed: governments keep spending, deficits keep growing, central banks keep adding liquidity, and the long-term case for holding real metal remains intact.

The Brief:

  • Fiduciary Standard: I approach metals from the client’s best interest, not from the dealer’s need to move inventory. That changes every recommendation from the start.
  • Dealer Conflict: Most dealers get paid on commissions or product markups, so the incentive is to sell metal, not to build the right strategy for the investor.
  • IRA Risk: Precious metals IRAs create extra layers of confusion because clients often do not understand the dealer markup, the custodian agreement, the depository agreement, or where liability really sits.
  • Markup Abuse: I see too many investors getting pushed into slabbed coins, limited-edition bullion, and other products with markups that destroy their position before they ever have a chance to profit.
  • Wide Spreads: A lot of buyers never check the spread. If a dealer sells far over spot and buys far under spot, the investor starts in a deep hole.
  • Due Diligence Failure: Many IRA custodians and dealers do not do enough to verify delivery, explain risk, or clarify responsibilities, and that becomes a serious problem when something goes wrong.
  • January Distortion: I pointed to the January silver move as an example of how paper-market behavior can overwhelm the underlying physical story in the short term.
  • Long-Term Purpose: I do not look at physical metals as a get-rich trade. I look at them as a way to preserve purchasing power and remove counterparty risk.

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Meet the Author

Bob Coleman, with a successful career in investment and portfolio management since 1992, is the founder of Idaho Armored Vaults and Profits Plus Capital Management, dedicated to providing secure and comprehensive solutions for precious metal investment and storage, emphasizing transparency, risk mitigation, and client-focused service.

BOB COLEMAN
President
(208) 468-3600
[email protected]

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